Gambling has been a part of human culture for millennia. The oldest known casino game was dice, followed by the earliest poker and blackjack games. There are a lot of different types of gambling, but one thing all casinos have in common is a feeling that comes with stepping into their doors: glamour, neon lights, the sound of coins clinking and reels spinning, the scent of excitement.

Many people think of casinos as a place where you gamble with other people, but that’s not really the case. While some casinos do have table games that involve competition between players, the vast majority are gambling establishments where customers play against the house. Casinos make money by taking a percentage of bets, or a “rake,” from players in games where the house has an advantage (such as baccarat and blackjack). Casinos also earn money through complimentary items given to good players, called comps.

Something about the combination of high stakes and large amounts of cash seems to encourage cheating, stealing, and other dishonesty. That’s why casinos invest a huge amount of time, effort and money in security. They have cameras in every room and on every ceiling, which can be focused to track suspicious patrons by security workers in a room filled with banks of monitors.

Whether you’re a small local casino or an industry leader, there are always new ways to improve your business. In this article, we explore some tried and true casino marketing strategies that will help you grow your business.