Casino is the story of Ace Rothstein, a mobster turned casino owner who gets in way over his head when he takes on the FBI and tries to clean up the neighborhood. Starring Robert De Niro, this stylish and entertaining flick features some bravura set pieces and a fine example of showmanship but it’s not exactly an action movie and its sensibility is a little more rueful than celebratory, carefully attuned to institutional systems of grift.

Casinos are businesses that rely on people gambling their money for the chance to win big, so they make it a point to create an environment that makes the experience as enjoyable as possible. The more time that guests spend in the casino and the more risk they take, the higher the profits. Aside from gambling, casinos offer food, entertainment and other amenities to keep patrons coming back for more.

The atmosphere inside a casino is designed to be exciting and energetic, with flashy decor, upbeat music and plenty of places to eat and drink. Patrons mix and mingle while trying their luck at games ranging from poker to roulette. Even the most novice players can get in on the fun with skill-based games like blackjack and poker, which allow them to tip the odds in their favor and potentially walk away with a big jackpot.

Casinos have more to offer than just gaming, however, and their marketing strategies need to reflect this. It’s important for casinos to pursue events and group business, as well as focus on increasing discoverability online, in order to compete with other casino options in the area.