For decades, casino marketers have relied heavily on demographic information such as age, income, and education to guide their marketing strategy. And while that approach has served them well, it doesn’t capture all the nuances of their audience.

The moment people step foot inside a casino, they’re entering a completely different reality – one filled with colorful lights, the sound of coins clinking in slot machines, and the smell of pure excitement. Even the most jaded individuals can’t help but be drawn in by this atmosphere. While some may tut when their chips are gone, others strut their stuff with confidence in hopes of winning big.

Ultimately, though, the most important thing casinos do is house games of chance — and while the fancy food, music, hotels, and stage shows are great at pulling in the crowds, they’d not exist without these gambling activities. Slot machines, poker, blackjack, craps, and other games of chance make up the bulk of the billions that casinos rake in every year.

Whether you’re looking to attract more groups or boost your casino’s image, Cvent has a variety of solutions that can help you reach your target audience. For example, our Competitive Market Ads offer major exposure to planners in nearby or sister markets, allowing you to reach a highly-targeted audience that’s ready to book. With a wide range of products, you’ll be sure to find the solution that’s right for your casino.